“The fact that we need to reinvent how we sell is clear to almost all sales executives. How to do it is not!” --Dr. Michael Lodato
Much is being written today about how the buying process is changing. Because of that, the strategies and tactics sales organizations have relied on for years don't meet the needs of the marketplace. Everyone is clamoring for new ways of selling, but many firms are struggling to try and understand what “better” sales enablement might look like. Many firms, but not all!
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