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"Understanding Your Customer Through Identity Solutions and Data"

As the landscape of data collection shifts, marketers must adapt with confidence or risk losing crucial insights on their audience. The deprecation of third-party cookies and changes in privacy legislation have made identity solutions more essential.

By the end of 2023, US marketers will spend $10.4 billion on identity solutions—a 13% increase YoY—according to Winterberry Group. To help maximize your return on that investment, download a complimentary copy of our roundup, “Understanding Your Customer Through Identity Solutions and Data.”

Inside, you’ll find a curated collection of content about identity solutions, customer data, and generative AI-powered personalization.

Learn how to:

• Navigate emerging identity solutions, with explanations and best practices for each
• Prepare for a cookieless future
• Integrate life cycle marketing platforms to foster deeper customer relationships
• Plus! Get our predictions on how AI will impact the future of marketing

Offered Free by: eMarketer and Verisk Marketing Solutions
See All Resources from: eMarketer and Verisk Marketing Solutions