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Find the Who: Using B2B Data to Put Customers at the Heart of Your Marketing
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"Find the Who: Using B2B Data to Put Customers at the Heart of Your Marketing"

When you have access to the right data, and your team thinks smartly about how to leverage it in a holistic buyer’s journey, marketing can be much more powerful--and fun. It starts with truly getting to know the "who" behind your customers. Sponsored by Clearbit.

Having good data about your company's customers is certainly a boon to your marketing team. But good data is not the same as the right data.

When you have the right data—and you use it well—you can gain game-changing insights that help you understand the "who" behind your customers. This puts your marketing team way ahead of the game and lets you run powerful, high-impact campaigns.

Check out this guide to learn how applying data can lead to big wins in these areas:

  • Creating an ideal customer profile
  • Website personalization
  • Email marketing
  • Lead processing and routing
  • Journey marketing

Offered Free by: MarketingProfs, LLC
See All Resources from: MarketingProfs, LLC


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