When data goes "bad", it can result in not only a loss of revenue but a waste of sales and marketing initatives.
Organizations rely on their data for everything, from lead generation to marketing campaigns to sales conversions.
So, when data goes "bad", it can result in not only a loss of revenue but a waste of sales and marketing resources, campaigns, and be destructive for morale and enthusiasm, down the road. You might as well wave goodbye to your time, your resources, and new opportunities.
The reality? More than 90% of organizations report errors in their contact data and 40% of leads contain bad data. If you don't think this impacts the bottom line, then think again and check out this infographic to see what sort of costs are hiding in bad data.
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