Escaping the Commodity Trap: Innovation Hubs Spur Manufacturing's Transformation
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"Escaping the Commodity Trap: Innovation Hubs Spur Manufacturing's Transformation"
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Brains, not brawn: Fewer companies than ever before are shackled to the tyranny of the volume play: producing vast quantities of goods to reap razor-thin margins.

Instead, manufacturing has been freed to search for the next big idea – and many of them. What's empowering this idea revolution: automated processes, new technologies at the ready, and a thorough understanding of R&D's costs and contributions?

Realizing that there is strength in numbers, companies are creating virtual innovation hubs with valued partners, joining industry consortia, and opening up product development to crowdsourcing.

What's common to all? Companies are drawing closer to epicenters of talent, demand, and supply and moving faster than ever to commercialize great ideas.

Are you ready?


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